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Why AI Marketing Tools Are the Biggest Cheat Code Since the Internet
Let’s get something straight: We are living in a wild time. AI isn’t the future — it’s right now. And if you’re not using it to grow your...

James Lu
Apr 273 min read


Using Retargeting To Get More Clients And Close More Sales
Ever had the experience where some product just keeps chasing you? You check out a certain type of hair product or T-shirt and before you...

James Lu
Sep 1, 20244 min read


Achieving Top Of Mind Awareness In Your Market
Plenty of brands and companies have top of mind awareness. Think about sneakers and what brand comes to mind? Think about a search engine...

James Lu
Aug 31, 20243 min read


Three Letters That Will Magically Get You More Client: Crafting an RSO - Part 2
Before we dive in, if you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to...

James Lu
Aug 29, 20243 min read


How To Write An Ad That Gets You New Clients (Part 1)
Here’s something I discovered after doing marketing this past year. Most ads absolutely suck at getting clients. Some ads are funny....

James Lu
Aug 27, 20242 min read


Mass Marketing Doesn't Work. Do This Instead:
Quick question: who's your ideal customer? A lot of business owners answer that question with a variation of: 'Anyone with a pulse and...

James Lu
Aug 26, 20242 min read


Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey,...

James Lu
Aug 25, 20242 min read


One Simple Step To Easily Write High Performing Ads For Your Business
If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...

James Lu
Aug 10, 20243 min read
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