One Simple Step To Easily Write High Performing Ads For Your Business

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you exactly that. 

I vividly remember writing my first ad. I hated every second of it. 

You know what the worst part was? I thought I would be good at it after I had just spent three years in school studying for business. 

I analyzed the biggest and most successful companies in the world. But when I tried to use that knowledge to write an ad for my own business… I had no idea how to do it!

Looking at that blank page I realized I was in over my head. And the longer I sat there, the more stupid I felt.

The Secret Reason Why Most Ads Don’t Perform

So I did some research to find the formula.

Some sources told me to use a cute baby animal in my ad. Others said that wasn’t professional.

Some sources told me to repeat my message again and again. Others said repetition annoys people and makes them NOT buy from you.

Eventually, I decided to take a shortcut. I looked at the ads of my competitors and did roughly the same. Like copying your classmate’s homework and changing it up a bit so it’s not an exact copy.

I decided it was good enough, and I ran the ad.

A few days went by, and I didn’t see any sales. So I checked in on Meta Pixel to see how it performed. The data showed that the ad had received impressions and clicks, but nothing translated into sales.

I thought to myself, 'Maybe this ad was just for brand name recognition. Top of mind awareness. It’s all about branding, right?'

I tried to convince myself that I understood.

But here’s the thing: I didn’t get it at all. How was this supposed to bring in more money?

And now, let me tell you a little secret: I was bluffing myself.

Because I didn’t really know what I was doing.

Fix Your Marketing

When we spend money on something, we measure the results. 

Doesn’t matter if we're spending money on equipments, lunches or vendors - we make sure that we get what we paid for, right?

When I started my own business, I tried to do the same thing with marketing. Instead of results, I got wordsalad. 

‘Well, this ad is for brand name recognition’

‘We’re focused on top of mind awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’ 

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question. 

Here’s the ugly truth:

“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”

And that just doesn't sit right with me

How I Stopped Throwing Money Away…

...And How You Can Do The Same

I decided to get to the bottom of this and figure out the formula for effective marketing. 

The good news? There was a formula and I figured it out.

The bad news? It took months and months of study, puzzling pieces together, testing it and using trials and errors to figure out what actually worked.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.